Blog 54- The final episode…

We’re done? We can’t be done. no… no there were so many gifs that could have been used. So little time… so many gifs.

I guess its time to look back through all of my blogs. Don’t get me wrong, i’m glad this struggle is over. But i’m going to miss the class. I really will, It was super fun. Whether it was Scott messing with Gary’s stuff. Or a music video I genuinely enjoyed every moment I had in the class. Not only was it a fun class, it taught me a lot about concepting. I have a really hard time concepting and I always have. I try to make an Ad from cradle to grave, all aspects. And with Blog 54 I just couldn’t do that. I had to learn that some ides had to be left in a Beta stage.

I also learned that my work process is not correct. My process was to do the entire idea, fully flesh it out, then build the blog around it. My tattoo idea? that was completed 2 weeks before it was put into a blog. OR. i would save them as a draft and never publish and forget that I had made them. I now know what i should do in future classes is several times a week I should sit down. pump out an idea fully then move on. No more project with no type. Or type with no image.

I will also be honest with everyone that will ever take this class… 45 minuets is the biggest understatement of the semester. I don’t believe their was a single blog that took under an hour. More importantly, there wasn’t a single blog that i wanted to take less than an hour. I will keep this webpage for years and years to come. It holds a lot of memories for me. It has my meeting my friends, my breakup and getting back together. Its shows my uncreative weeks, and what I was doing that caused the blog. Im going to do a quick scan and show you my favorite blogs.

I absolutely adored this Idea, it was my first Idea and my most spontaneous. If Sharpie asked for an ad tomorrow. Anyone I wanted. I would chose this one. It just displays all aspect of the brand. and doesn’t even need a sharpie.

This ad physically pained me to make. I had to ask so many people that I barely knew for favors. However it is another one of my favorites because not only is the art style diverse, but its also super colorful and symmetric. I would have this hanging i my house- even if it wasn’t for a blog.

This was one of the most difficult of the blog because I was forced to change my art style. Not pay attention to the directive. And not mess up or I would have to start over. Blog 54 taught me patience,  something I had NONE OF! I would love to redo this idea but with things other than sharpie.

This is my final blog post idea that I loved. Not only did it FORCE me to get out of my comfort zone, but it also brought me closer to friends and made me have new experiences.

Sadly this is my last post, so until next time guys! I love you and thanks a whole lot if you went through the effort of reading all of these.

Blog 53 – Reflect on aplomb

I’m not going to lie. This semester has taught me more synonyms to the word confidence, Self-assure, self-confident, dexterity, and determination than any english professor could. I know the word aplomb so well that I drop it in usual conversation, and it’s not a regular word. it stands out when some one says oh she handled herself with aplomb. I talk about this word so often I even doodle it’s definition.

At the beginning of the semester I hated that the brand was Aplomb, it just seemed like such a random word. It seemed like either Scott or Gary just decided to make a random word the brand. I sighed and groaned and whimpered that the brand should be “write out loud” or “Uncap happiness” or even “Unleash creativity.

However now I can see why the brand is aplomb. Its such a broad topic, its easy to relate almost any advertisement to sharpie. Sharpie just has confidence and self assurance in it’s core. Now I’m going to do what i’ve been waiting to do all semester. WATCH SHARPIE ADVERTISEMENTS! 

These are incredibly hard to find and I don’t know why…

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I really really like this one, like it doesn’t show aplomb but its really cool and funny. It really gets the idea of of the clear part across!

Uhhhggg these are perfect, I love actual sharpie ads… Not only was it aplomb but it also had a specific type of sharpie that it advertised.

SO as a final reflection. I definitely  think if i could go back i would have looked at other ways to show the brand. Not just using the word self assure and confidently.

Blog 52- Lets reflect on the Greatest/ Worst marker ever created.

Okay… this blog isn’t correct if you don’t have that horrible ASPCA song in the back ground to make you sad.

Sharpie… It was… it just doesn’t feel right to reflect on it. I feel like sharpie is a huge part of my life now. I feel like now when I look through my backpack, If I don’t find a sharpie I’ll be a little sad. I feel like now if I don’t walk into class covered in marker and holding a composition notebook I’ll be a little sad. My boyfriend’s mother bought me a pack of 30 last christmas and I owe her my grade, my life, and my sanity. Because without 30 colors of sharpie- I would have run into so many road blocks. My ad’s would have been terrible. I’m not gonna lie, I highly doubt i’ll ever be able to see a sharpie and not try to advertise for it.  It’s weird. The entire time I was advertising for this horrible little marker, I hated it. People would say “Oh avery, whats the angle? hmm? How would you advertise a sharpie? ” and I would always through a fit over the sharpie. Four weeks ago I would yell and be like THERE IS NO WAY! They are horrible markers that run out of ink all the time. They bleed through everything. There is never going to be one around when you really need it. Even though you claim that it is waterproof and amazing it really, really, really isn’t. It washes off after 45 minuets in a kayak.  These markers are over priced adult CRAYOLA MAGIC MARKERS!

However now, if you say “Oh avery by the way, do you like sharpies?” without a doubt i would say. I love them. They are the greatest markers on the face of the planet. They are super permanent, they are useful, perfect for drawing, and you can write on literally any surface with them. Like can we talk about the fact that I wrote on a tree with one of them? Or that Charlie had to shower for three days to get all of that marker off. I wrote on my U lock the first day of school, and the has been outside for months and still looks perfect. Those markers are the best at what they do, they really are. If someone called them a super-sized Crayola to me now? I would defend them like they were my child.

I mean we’ve been through so many things that you guys don’t even know about- A few failed blogs. So as a final farewell… Lemme take a selfie. *heavy bass starts to thud*

Blog 51 – Care. A lot. About your mom <3

Forgive me for all of the mom posts lately. I guess whenever I think about love and a caring person I just naturally go to mom’s in general.  Sadly this one isn’t going to end like all of the other blogs…

A young guy walks into a house, its gloomy and people are patting his arm. Its later in that day and its just a father and a son cleaning up the living room and lifting certain objects and moving them to other places. The son is obviously still distraught although trying to keep it together. The father begins discussing that it wasn’t his fault, that cancer can take anyone’s life. They then head up into the attic and begin to rustle through boxes among boxes of stuff. They talk about what has to be given away according to the will.

The son finds a box with his name written on it, he cautiously opens the box and see’s a small jar with little notes written in them like the ones from his childhood. He begins to have memories flood towards him, of him as a child opening his lunch box and seeing a note per day. Always full of love and written with a sharpie, he tears up and brings all of the notes down to his father.

Him and his father go through them all one at a time, reading and laughing at all of them. Then while reading them the advertisement zooms out and says “Lasting as long as memories do, sharpie. Forever” I created a few to show about the size and length and color!!!! I also crumpled them up to give them an old timey feel.

Sorry for the lack of fun stories today guys. I have a biology exam and honestly there is no happiness left until tomorrow… so until then. enjoy this gif 😀

Blog 50- Care. A LOT! Because it just may help.

FIFTY?!?!?!? We’re at fifty blogs? Holy cotton eyed joe. Who thought we would actually make it this far? I mean I knew we would… yeah totally knew we would.Sorry I’m freaking out about hitting 50, 50 is my favorite number. and it means we’re almost done with project 54! GREAT SCOTT! ITS GOING SO FAST!

So I really like the trend of having a mother and a daughter for my “care a lot directive.” I feel like having a duo that actually cares about each other makes this prompt a lot easier. all right this idea I tussled with for a while. I just wasn’t sure which direction to take it in, at first it was really dark and involved a cancer patient. That i feel would have been too dark. Then it took a turn for the dumb, trying to have a child be an adult thats why she used sharpies. But finally I decided on the adult marker. Let me know what you think… (look you guys even get a picture to help set the mood.)

Imagine it’s a gloomy day, there is a mom just working tirelessly at her desk. She’s not engaged in anything, she’s just sulking and writing. She does this day in and day out. Never really taking time to do anything besides work on her career. Her work mates ignore her, and she doesn’t have the confidence to walk up and say hello. she worries about everything she does because her boss is always yelling and always threatening to fire her.  So one day, she brings her daughter in– out of necessity. Her daughter sits there drawing away, having a great time, as the mom is droning on and getting yelled at. And after a few hours the girl sits up and asks her mother to draw with her.

The mom obviously cannot. She has far too much work to do. the daughter insists, just asking for her to draw for a little while. Saying that it will make her job more fun, people will like her drawings. it will make her happy.

The mom finally gives in, and picks up a magazine insisting she can just draw on that and not waste any valuable office supplies. She looks around and finds a sharpie, laughs to herself and shows her daughter the marker. She jokes and says that “This is the grown up sharpie! You work and play with it.” The daughter is ecstatic that the mom is drawing now. The mother finds a model and begins to draw her favorite disney princess on it. She finds a few more and draws a collection of them. The daughter takes them and is thrilled.

Now when the mom turns back to work she just genuinely feels better, she smiles and continues to clack. When suddenly people begin just walking up and talking to her. She’s not used to this but thinks about the drawings, she didn’t like that at first – but later it was in fact enjoyable. She talks to her co-workers and just genuinely engages with her office.  Her boss walks up later and nods to her saying, “hHey I like how you personalized your cubicle. Its rough in here, glad your keeping cool and staying upbeat in this demanding job.”

She quickly thanks him and looks around confused at what has been personalized. She looks out to the front of her cubicle and see’s her and her daughters drawings hung up on the front. the daughter looks up and smiles and saying that she’s happy that her mom drew. and that she wanted to make everyone else happy so she gave them adult markers too. the mom looks up and see’s the other adults working more happily than ever. But with a sharpie now.

I hope you guys enjoyed this post, i’m loving to warm and fuzzy sharpie angle. Its different than the other angles I’ve tried, but i can almost guarantee i’ll begin to hate it again soon.  (also, those disney girls were incredibly hard. That mom must have some real talent because i could not find models that worked – thus why there are only two. Ariel and tiana.)

Blog 49- Care about confidence, care about your cap.

Whew its been and exciting week… lots of stuff due. Lots of sharpie Ideas due. Lots of sharpies. Sharpies…. Sharpies everywhere.

Thats all that has been on my mind for the last month, I am in sharpie over drive at this point. I see a red car I think, oh… what if it was white and SHARPIE DID THAT.I see someone using a sharpie and all i wanna do is run up to them and yell HEY! Hey you… what do you think about sharpies? (actually at the moment i’m doing that and I feel weird)

I decided to go home the other weekend with my friends Charlie and Riki, and while there I was rummaging around my attic. Looking to swipe things for my new apartment. I found my graduation cap. And it made me think of how long I spent working on the customized top part. Then naturally my senses kicked into full sharpie mode. What directive can I use this with, how can I sharpie this. When i thought of it. Care a lot.

I like the idea of a girl sitting over on her desk working on a scratchpad. She has obviously been working for several hours on figuring out her cap idea and needs help. So her mother sits down, looks over and says “do you need some help there hun?” The daughter talks about how she cant think of anything, how every time she draws something she is worried that it not good enough of an idea to put on her graduation cap. That other people will think it’s stupid. So the mother pulls out a sharpie and says “people wont think this is stupid.” the daughter smiles and says that she wants glitter and glam. while the mom says that she wants confidence and a permanent future. Then they laugh and begin drawing directly on the cap with a sharpie, pausing every once in a while to add some sparkle in. At the end you see the girl walking to get her diploma eyes bright and smiling widely. The mom is in the background crying and is super happy.

It’s just so cute. Sharpies are there for them in their best moments. The mom cares so much about the daughter, the daughter isn’t sure about anything then the sharpie fixes it all. Oh god, its like the notebook but with sharpies! fans eyes… actually that gives me and idea… sharpie notebook… NO do you see what happens? everything is sharpie… its a curse… Anyway have a great day guys!

Blog 48- Show some affection, and show some SHARPIES.

To start this story off guys, I would like you to know that while filming the following AD. There were policemen just chilling next to us, waiting for an anti-rape march to begin. This wouldn’t be awkward had one part of the clip not been Joe with a knife and me yelling “NO WAIT.” Every time we had to reshoot it, I though a police man was going to come over to me and be like “Ma’am are you being SHANKED by this fine young gentleman?”. nah man its chill, guy has a knife move along fuzz you got stuff to do.

Okay, this was one of my few collaborations throughout these blog posts (if you ignore Riki, Steve, Charlie and Sophia). I really liked my group and I really liked the concept. My Blog post however id about the character I play. I was a girl who was very shy, skittish and introverted. Throughout the skit I say nothing until we get to the tree.Joe pulls out his knife to carve our names into it, that when my character suddenly gets a voice. Whats important is that what caused me to speak up was the tree, It was something I cared about and something I wanted to protect. What gave me the confidence? Sharpie. Being aplomb is being confident even in demanding situations. She had a boyfriend who talked over her, who wanted to do whatever he wanted no matter what her opinion was, but she still pushed back and stood for what she believed in. I think it really relates the brand to a feel good kind of Earth Day Advertisement. Luckily for us It also happened to fit perfectly into the directive, earth day.

Guys, the real struggle was me being shy the whole video. You know who I am. I’m full of nothing but yelling and excited energy. However It made it very interesting to have an introvert play the outgoing one, and an extrovert playing the shy one. It lead to really funny arguments while shooting!

I hope you guys enjoy this and as always…. “If life gives you lemons, burn life’s house down. We don’t want your lemons” — Cave Johnson. (sorry that quote made me laugh)

Blog 48 – Absurd : the horror movie genre.

Okay guys, I don’t know about you but i’m a little bit of a horror movie fanatic. I love all horror movies in all shapes and types. From slasher to gore, zombie to vampire. I’m your girl. Honestly my favorite of all horror genre’s is the survivor horror franchise Resident Evil. Its both a game and a movie series. I will not knock the genre no matter how ridiculous it gets because it does something no other franchise does. IT USES A MARKER.  This blog i’m going to make my ad all about how ABSURD it is that in most cases of a horror franchise. The issue could have been avoided had just one person thought to grab a marker.

Alright lets get this show on the road, the first thing I am going to call out is ANY. ANY possession movie. Talk about being aplomb, sharpie fits right in here. In every possession movie the way to fend off a demon, kill a demon, banish a demon, anything a demon. is to hold a cross up to it. It doesn’t even have to be wood, as long as a cross is there we are fine. I have even seen people draw a cross in blood and make it out Scott free. Now if Aplomb means to handle oneself with self-assurance and confidence in dangerous/dire situations. why has sharpie yet to product place here? All your problems would be solved if when your sister/mother/brother is possessed. Draw a cross on them. I mean. thats it…. wood crosses break, blood crosses smear, steel cross get pushed off. But a permanent cross? It’s done. 10 minuets of screen time. All sharpie needs to do Is slap a logo on that 20 minute film and we have a campaign that would market pretty well I think. 

2. Okay, now lets say we can’t do that angle because its really, really, bad for most viewers. Lets move onto the slasher genre. When someone breaks into your house, don’t run up the stairs and sob and scream. If this is a slasher movie… he is walking behind you. WALKING. You have time to grab a sharpie and writ on a wall. HELLP ME, KILLER. RAN TO STATION. That took 2 minuets, and now when you run from the killer. No one will say “oh guess she is out for a walk… totally not missing.” they know you were killed or at the station and no slasher has time to tear up a whole wall- by the time that happens your long gone and safe. WOOOO! look at you, you kept your cool, you used a sharpie and now you survive the movie… (or at least alert other and save them..)

3. The final genre is the Zombie genre. Lets face the fact. By the time the movie starts it’s been roughly 8 months and the most likely way you will die is opening a door… that someone has closed and OM NOM NOM ZOMBIES POUR OUT. Its a horrible accident that could be avoided if… yes. We had a sharpie. walk up and say, oh wait. Zombies. Thanks sharpie. done. product placement out.

I hope you guys like this spin on horror movies, I think it could be a really fun ad if used correctly! Also, You may have noticed that I used only walking dead gifs the entire blog, and would you like to know why? THEY USE A SHARPIE! 

Blog 47- The sky is the limit when it comes to you!

You know that warm fuzzy feeling you get when someone complements something you draw? It makes you feel like your the best thing alive, you feel on top of the world. Three days ago, I was in my Univ 112 class and a girl looked over at what I was drawing and said ” Oh hey Avery, I like that.” I reacted like an adult “oh thanks” i said, but inside i was all giddy and squealing because someone complemented the dog I drew. Look at him! Isn’t he cute?

Well this gave me an idea, what makes kids just off the wall confident about themselves? It just makes them feel amazing and awesome, like no one can touch them. A child who’s art is hung on the fridge is the living embodiment of aplomb. So i started thinking of ways to go about this idea. hung on the fridge? nah. mom complements? too easy. Dad has a wall of art? still not there. Baby sitter? hmm… baby sitters are caretakers, they are who molds your childhood. They are who help you draw everything so you can come home and show your mom all the cool stuff you did. I put the idea on my back burner until just yesterday when i saw some clouds from Riki’s dorm room. it looked weirdly like a dragon and suddenly the idea hit me.

What if there was a baby sitter  who took a picture of the sky each day her and the kid went out, and she came home and let the little girl sharpie all over it. Then she could high five the little girl, be all cute and make her feel all confident. They could reference great artists in the child’s drawings. Then when there were several of them she could make them into a scrap book. The little girl could then give it to the mom, proudly presenting it and saying something like “look mommy, i’m the best artist ever” (look at that self assurance. That aplomb. You go Glenn Coco) Then the mom could open it to see all of the cloud drawing with dates written on them. She could then smile at the babysitter seeing how much the babysitter cared about her daughter and look down as the ad scrolled out and it could say Be confident. Be caring. Be yourself. Sharpie.

I’ve made a few examples so you guys kinda understand what i’m getting at. and I apologize for my 7 year old art talent. Hey, maybe it looks realistic then… yeah, thats what it is.(P.S. the first one is a train and the second one is dragons fighting jelly fish) I’ll see you guys later until then…  Byyyyyeeeeeee!

Blog 45- Absurdly good art forger.

I would like everyone to know before you read this blog, it’s okay. I don’t know how pronounce his name either. Roy Liechtenstein, is one of my favorite artists and sadly he didn’t pop into my mind until halfway through this blog. I have no Idea why but I had 3 attempts at Picasso before I thought of Liechtenstein.

Which I personally think is hilarious. Like I would show you guys the failed doodles but I feel like it would do nothing but lower my grade. Okay, sharpies how do you play into this. Thank you for asking!

Art forgery is one of the most difficult things in the entire world to do, Whats worse is that it has a pretty hefty jail sentence if put on trail. Thats why its rare to find a professional. But with sharpie. Any one can be a professional. Now i’m not encouraging forgery! NO no no no. I’m just setting up a concept. Imagine how absurd it would be if you needed to hire a professional art dealer who used sharpies.

He would copy the greats, Picasso, Liechtenstein, Dali and Manet. And when people questioned his art he would look at them, and be completely calm and cool. He would not flinch as people carefully studied the work, he would have complete self-assurance no mater how risk intensive or dire the situation was.

Hahaha okay, okay i’ve had a lot of fun with this one so far I now present you his masterpieces. can you tell which is Faux and which is real?? (also have a great evening guys!)